All3Media inks Blinkbox deal

All3Media International has inked a deal with online video operator Blinkbox to air full length programmes on its ad supported service, marking its first such deal with a non-broadcast affiliated platform.

The UK distributor has licensed 121 hours of its library of shows including Shameless, How To Look Good Naked and Peep Show.

All3Media has previously struck deals so that its content is available on the terrestrial download services such as Channel 4’s 4OD. Its shows will air from next month.

Blinkbox, which launched in April 2008, has already struck deals with Discovery to air shows such as Miami Ink and FremantleMedia for series including Baywatch.